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portfolio portfolio : ideation : litesource

LiteSource: option 1
LiteSource: option 2
LiteSource: option 3
LiteSource: option 4

litesource logo ideation

variations of the litesource logo presented to the client. first option based on the L letterform as a primary mark. second option also based on an abstract L letterform, as if generated by a spotlight. third option inspired by a recessed light, but humorously also resembles a UFO. option 4 was the version the client chose.

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